The Original Social Tonic
Kin Euphorics is revolutionizing the adult beverage space with functional, non-alcoholic drinks that balance body and mind—blending adaptogens, nootropics, and botanicals to elevate every social moment.
Join us in shaping the $60B1 functional beverage market.
Alcohol Is Out.
Function Is In.
Millennials and Gen Z are drinking less alcohol than any generation before them. A Gallup Poll showed only 62% of adults under the age of 35 drink, down from 72% two decades ago.2 A report from McKinsey calls Gen Z “obsessed” with wellness, with 56% of Gen Z consumers calling fitness a “very high priority.”3 Younger generations crave healthier ways to unwind, and we’re delivering.
A Pioneer in the Wellness-Minded Social Beverage
Our functional, non-alcoholic beverages give the community the fun of social drinking without the hangover, regrets, or empty calories. Each Kin drink is designed to boost mood, focus, and energy, meeting the wellness-minded consumer where they are.
One of The Fastest-Growing Brands in Functional Beverages
$50M Lifetime Sales
We’re one of the first and top-selling premium brands in this fast-growing category.
Outselling competitors
at Target, 115% higher sales velocity at Sprouts
50% gross margins
with positive EBITDA expected for fiscal year 2026*
$11M net revenue
in 2024, projecting $24M in 2025
$60B Opportunity in Functional Beverage
The functional beverage market is expected to hit $60B by 2030 as Gen Z and younger shift away from alcohol.
65% of Gen Z3
Say they see food and drink as medicine.
Where Investment Meets Kinship
Shaping the Functional Drinks Landscape
Kin has helped shape the functional non-alcoholic drinks movement. Today, we continue to stand out with premium positioning, strong brand awareness, and proven performance. The proof is in our retail placements, best-in-class margins, and loyal subscribers who keep coming back.
Measurable,Science-backed results
Unique, Complex flavors for adult palettes
CALORIES
SUGAR
Designed with health-goals in mind
Premium > commodity
Holds margin vs race to the bottom discount brands
Differentiated Cultural Icon vs Copycat
Proprietary tech and Scientific Advisory Board
Leans into medicinal bitters with a cocktail twist, always original never a mock
35 calories
5g of sugar
$0.61
The Original Social Tonic, creators of Euphorics, the most recognizable brand in the space, highest NPS
Loose function claims with no scientific backing
Mostly natural unique flavors with exception of Spritz Italiano
45 calories
10g of sugar
$0.57
Very little originality and co-opting other NA brand stylings to be relevant
Aggrandize function claims touting no-list mystery ingredient called "Afterglow"
Mocktail flavors aim to emulate existing recipes analogous to alcohol
50 calories
10g of sugar
$0.39
Unique packaging that stands out leaning into Alc Free culture in a clever way
Zero functional USP
Mocktails aim to emulate existing analog to alcohol with help of botanicals
60 calories
7g of sugar
$0.28
Playing into mocktail culture / older audience with simple direct offering
Claims product "cures Alzheimer's,"3rd party testing proves false advertising,FTC FDA violations
Products appeal to mass soda palette, heavy artificial sweeteners,Hi-C consistency
30 calories
5g of sugar
$0.31
Direct infringement of Kin's IP, colors, gradient, language
Help Drive Our Next Phase of Growth
Your investment will help drive national expansion, recurring revenue, and a clear path to profitability by 2026.
2018
May 2025
October 2025
January 2026
February 2026
March 2026
Investor Perks
First 500 Investors Get a Kin Swag Box
Meet the Kin Force
Experts blending science, wellness, and conscious connection.
A third generation distiller by lineage, it was actually her dynamic career that best prepared Jen for launching Kin. Coming up in new media and tech, Jen launched and sold her first business by the age of 25. In 2010, she helped spawn a new city development initiative alongside the late CEO of Zappos, Tony Hsieh, called the Downtown Project where she invested in over 40 companies bringing community & wellness-focused technologies, retail concepts, and products to life in the otherwise health-starved gambling mecca of Las Vegas. During her ten year tenure of brand building, she had the honor of guiding strategies for the likes of Ford Motor Company, JPMorgan Chase, Cafe Bustelo, Presidente, Diageo’s Smirnoff, Moet’s Chandon, and of course Zappos. In 2016 she began a lifelong apprenticeship of Ayurvedic medicine specializing in herbalogy as well as Vedic psychology (specifically at the intersection between stress and addiction) where she formalized many of her theories that still guide the development of Kin today.
A product of the summer 2012 Y Combinator batch, Matthew Cauble co-founded Soylent in 2012 out of a San Francisco apartment and helped it become the fastest growing food company ever. He led product development and operations for the first 3 years of the business, establishing the first ecommerce food subscription company that helped attract investment from a16z and Google Ventures. Matthew met Jen in 2016 and became fascinated with Jens vision in an alternative to alcohol that actually made people feel better. They came together in 2017 to formulate, ideate, capitalize and ultimately launch the first Social Tonic in 2019 to change the way people drink forever.
Chi has served as Kin’s CFO since July. Chi is also the Managing Partner and founder of m1720, a US venture capital firm investing in early-stage US AI startups, founded in 2023. He is also an adjunct professor at Fordham Gabelli School of Business, teaching venture capital investing to graduate students. Prior to m1720, Chi spent 10 years at HSBC based in Hong Kong. From 2012 to 2018, he was the head of China Internet research and then global head of e-commerce research. Chi focused his research on e-commerce, gaming, social, digital advertising and artificial intelligence, including Alibaba and Tencent and Trip.com. From 2018 to 2022, Chi was the head of Telecom, Media and Technology investment banking for Asia-Pac at HSBC. Before relocating to Hong Kong, Chi spent a decade on the buyside in New York City. Chi was the global head of technology research at Neuberger Berman from 2000 to 2008. From 2009 to 2011, he was the senior China analyst for 1798 Global Partners, where he was responsible for long-only and long-short investments for the greater China region. Chi received his Bachelor of Science from Cornell University in Policy Analysis and his Master of Business Administration from the Fordham Gabelli School of Business. He is a CFA charterholder.
Meg is a dynamic operations leader with a strong track record of organizing and scaling early-stage startups. As Chief of Staff at Kin Euphorics, she plays a pivotal role in streamlining operations, optimizing team collaboration, and driving strategic initiatives. With prior experience at Verb Energy and Wayfair, Meg specializes in people operations, recruitment, and cross-functional coordination. Her ability to create structure within fast-paced environments makes her a key asset in fostering growth and efficiency in emerging businesses.
Ashley is a seasoned sales leader with deep expertise in retail and national account management. As the Director of National Accounts – Retail at Kin Euphorics, she is driving the brand’s expansion in the rapidly growing non-alcoholic beverage space. With prior experience at Fever-Tree USA and Safeway, Ashley has a strong background in sales strategy, account management, and category development. Her ability to build retail partnerships and execute growth strategies is instrumental in scaling Kin Euphorics’ presence nationwide.
I’ve been a huge fan of recommending Kin to all my patients to achieve their wellness goals and enhance their ability to extend the benefits of our Next Health treatments between sessions with the help of Kin’s products. The ingredients in Kin help to accelerate the progress of any and all persons health and wellness journey.*
Frequently Asked Questions
Why invest in startups?
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
How much can I invest?
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
How do I calculate my net worth?
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
What are the tax implications of an equity crowdfunding investment?
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Who can invest in a Regulation CF Offering?
Individuals over 18 years of age can invest.
What do I need to know about early-stage investing? Are these investments risky?
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
When will I get my investment back?
The Common Stock (the "Shares") of Kin Euphorics (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Can I sell my shares?
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities;
• An accredited investor;
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships).
What happens if a company does not reach their funding target?
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
How can I learn more about a company's offering?
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
What if I change my mind about investing?
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com
How do I keep up with how the company is doing?
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
What relationship does the company have with DealMaker Securities?
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.